Monthly Archives: July 2013
I’m sure a lot of people will disagree with this post …but if you can show me some REAL research to back claims made by supplement companies then I will change my mind (don’t bother looking, you won’t find it).
I apologize to my friends who sell supplements… Sorry, but I gotta do, what I gotta do!
From the mouth of a well-respected (and well-paid) copywriter: “I get paid between $10,000 – $20,000 to write a great ad for a new supplement so that it sells like hot cakes, and when the public realizes in 6 months that it doesn’t work like advertised, the company will develop a ‘new and improved ‘ supplement and I will make another $10,000 or $20,000 writing an ad for that one also”
The above picture (from a presentation I gave) shows how marketers combine different words to come up with utterly MEANINGLESS terms that are slapped on labels to make products seem incredible and amazing. You can combine any word on the left side with any word on the right side and come up with some pretty cool… but meaningless product claims… try it!
The fact is that many supplements have overblown and unsubstantiated claims on their labels. Many people believe that if something is on a label, then the FDA has approved it. Actually, supplements are not approved by anyone before going on store shelves! It’s only after consumers report problems (ex. Ephedrine) that the FDA steps in and investigates. You… yes YOU could literally throw some sugar, dirt, talcum powder and pixie dust in a bottle, print up a nice shiny label and sell it in stores. You could then get some obscure piece of research and use it as ‘evidence’ that your ‘Metabolic Optimizing Muscle Exploder’ really works. Just watch this clip from the documentary “Bigger, Faster Stronger” if you want to know the truth: